I'm a curious, passionated, risk taker, enthusiast Marketing Specialist.
I've the ability to motivate teams around exciting challenges, using simple words to explain complex concepts, and convince people that my visions and objectives are the one to follow.
I've spent 12 years in small and large companies and then I created my own company, learning a lot of things through the joys and sorrows of entrepreneurship. Expertises in : Marketing, Business models, Mobile Apps , Wireless technologies, Urban mobility.
Product strategy, Sales and Marketing plan definitions: line of products definition,category management, communication action plan definition, products life cycles monitoring, …
Define the brand licensing strategy and deal partnership agreements for licensing products
Management and lead of new manufacturers (ZTE/Huawei)
Achieved : Budget Management of 3M€ (surveys/communication). Rationalization/optimization of the range (+10% cost reduction on subsidies – budget 400M€/Y). Over 500K brand licensing products sold in 2009 under 4.5Mu (Zadig & Voltaire, Cerruti 1881, Eden Park, Rip Curl, Hello Kitty ...). Definition and management of the range of products under the Google OS (Android).
